Operating Codes - VP/Membership, Marcom

I. Description

The Vice-President of Membership/Marketing Communications is an elected, voting member of the Exeutive Committee and the Board of Directors.

II. Oversight

The President shall oversee the Vice President of Membership/Marketing Communications.

III. Term

  1. Length: The term of office is up to two years commencing on the day after the annual conference held in even numbered years.
  2. Limit: The Vice President may not serve more than two consecutive terms.

IV. Reports

The Vice President shall submit reports to the Secretary 10 days prior to the date of each Board Meeting and upon request.

V. Succession

The Vice President shall meet with his/her successor as soon as possible and as often as necessary for the new Vice President to certify that all pertinent committee information has been transferred and any necessary training/consultation has occurred to ensure the new Vice President can successfully assume responsibilities on the first day of office.

VI. Responsibilities

  1. Serve on the Executive Committee and Board of Directors.
  2. Recommend membership categories and prices for approval by the Board of Directors.
  3. Maintain a database of current, past, and potential members.
  4. Develop written marketing policies and procedures that will have a positive impact on the Association.
  5. Create and execute membership recruitment campaigns to retain current membership and encourage new membership.
  6. Provide a report of current membership at each Board of Directors meeting.
  7. Maintain a database of contacts at all Indiana colleges and universities to facilitate the exchange and dissemination of higher education information.
  8. Maintain a database of contacts at all Indiana colleges and universities to facilitate the exchange and dissemination of young professional information.
  9. Maintain a database of contacts at current and potential partners, related organizations, and exhibitors.
  10. Edit and publish the journals, newsletters, and publications of the Association including the state conference program.
  11. Create and communicate an annual calendar of publication-related dates (due dates, publication dates, etc.).
  12. Constitute and utilize a Publications Committee as necessary to review/revise the Association’s publications and policies/procedures including guidelines for manuscript submission and criteria for acceptance of a manuscript.
  13. Maintain the Association website on a regular basis.
  14. Maintain the Association's social media accounts on a regular basis.
  15. Manage the public relations and marketing initiatives of the Association.
  16. Manage external vendors responsible for web site management, digital marketing and communications as necessary.
  17. Submit an annual report to the Secretary by September 1.
  18. Perform duties as requested by the President.
Revised and pending review, February 2017.